What happens to your data in ChatGPT, Claude, Gemini, Copilot, DeepSeek and Qwen?
A common warning about generative AI says that anything typed into a chatbot becomes part of the model. That is too crude to be useful. What actually happens depends on the provider, the product, whether the account is consumer or enterprise, the settings in force, whether feedback is submitted and whether the organisation has negotiated different retention terms.
For Māori organisations and GIS teams, this matters because the difference between a public chatbot and an enterprise or local system can be substantial. A planning report, shapefile attribute table, field note, Treaty research document or set of candidate place names may be handled very differently depending on the service used.
The first technical point is simple: entering a prompt normally causes inference. The already-trained model processes the current context and produces a response. The model is not usually changing its weights while the user types. After that inference, however, the service may retain the interaction, and in some consumer products the retained material may be eligible for later model improvement. Those are separate stages.
This article looks at current published policies as at 4 September 2026. They change, so the exact product terms should always be checked before important Māori or organisational data are used.